Ever since dial-up internet connections, (remember those?!) the divide between social media and traditional media has grown wider and wider- until we’re left with a chasm of hate between Netflix and BBC (to use one example).
You might remember earlier this year when we talked about the BBC setting out their plans for a subscription service, which they said aimed to compete in the same league as Netflix or Amazon Prime Video. Or whatever its called. This is just one example of how traditional media such as BBC or FOX NEWS are fighting to get their voice heard over the desturbing screams and cackles of the interwebs. That’s how I imagine it anyway, and come on- have you even seen the place?
But t’interwebs and social media aren’t helping narrow this chasm- in fact, I think they’ve launched an all out war on any ‘professional’ broadcaster.
“Allow me to introduce the rest of us” says says YouTuber Casey Neistat in his advert for Samsung. He is of corse referring to the online creators such as YouTubers and bloggers that make social media what it is. There’s a new way of doing things, says Neistat. And it’s the future.
I’ve been watching a lot of Tarantino films lately, and although a lot of these things are present in all movies, he really makes you appreciate some of the methodology behind film making. Things like subtitles and chapter titles really bring this home. They’re also incredibly violent so dont watch them if you’re quite young. I was also watching Stanley Kubrick’s The Shining and noticed it’s profound use of Steadicam– a type of filming which uses a gimbal to stabilise the camera, therefore giving you the freedom to move but still get silky smooth shots. Its also this heavy use of Steadicam which helps make the film feel so edgy.
These technologies and techniques have of corse drifted into online culture, but we have to remember where they came from. Its not just a matter of nostalgia though. The traditional creative space is still giving way to new technology and techniques- because of its collection of large production teams and superior financial situations. One example of this would be the immensely popular Planet Earth II- which aired on BBC 1 last year. It was so popular in fact, that it received much higher viewing figures than X Factor. Not that I’ve seen X Factor since 2005. Its highly unlikely that one person from the internet could have achieved this kind of production, at least not without teaming up with HBO anyways.
In summary, there will always be social media and traditional media. And these two sectors should feel free to change and develop without posing a threat to one another. At least, if we want another Kill Bill…
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